Universal Pictures now has a movie star that never ages - the one and only, Barbie!
The studio has partnered with Mattel to make a family-friendly live action film around the iconic doll!
And it's got a built-in audience!
Barbie is the #1 girl's toy in the industry and totes 99% worldwide brand awareness!
“Barbie is the most famous doll in history, a unique cultural icon in the world of brands,” said Universal chairman Marc Shmuger. “So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. We’re grateful to Mattel for entrusting us with this extraordinary opportunity.”
How do you even cast that role?
El Lay is full of skanky look-a-likes, but this is supposed to be fun for the whole family!
“Barbie may be the most popular girl in the world, and has always been a wonderfully aspirational figure, so we must do her proud,” continued Mark of the project.
Would U see a Barbie movie?!
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